LMG is a privately-held group based in the UK, and was ranked amongst the top 100 in the Sunday Times Top Track 250 companies in October 2006. The company is focussed on the development and management of customer reward programmes and providing data analysis services. LMG employs approximately 175 staff at its HQ in London and has operations in Newcastle, England and Mumbai, India. LMG launched the Nectar programme in the UK in 2002. The programme has rapidly become the largest customer reward programme in the UK. The programme enables customers to earn points from everyday purchases which can be redeemed at a wide range of high street stores.